Well, we are aware that it can be hard to choose between these two and it doesn’t make really sense to have both. So, this sparks the crucial questions:

  • Which is better: vs
  • What is the best AI for writing?

Using an AI that isn’t suitable for your business could result in wasted hours and leave you with no tangible results.

Therefore, we’ll help you choose the most suitable copywriting tool for your business.

Let’s compare these two tools and help you determine which one is the best fit for your business. 

Jasper: Pros and Cons


Pros of Jasper

  • Jasper meets a wide range of content needs with a great variety of templates and workflows.
  • It is quite efficient in generating draft content for different formats.
  • You can easily write long-format content. Therefore, it particularly yields good results in content marketing works.
  • While OpenAI powers it, it is also powered by PalM (Google), Antropik, and Cohere.
  • It can be integrated with tools like Zapier, DeepL, Surfer SEO, and Grammarly.
  • Jasper AI’s writing style is quite natural. With its “brand voice” features, it is easy to achieve results similar to those of human writers in terms of language usage.

Cons of Jasper

  • If you’re not satisfied with the results and want to improve, it requires manually copying the output to another document.
  • While Jasper offers a 7-day free trial, no free version is available.
  • The price is quite high, especially for low-budget businesses, freelance writers, or beginners.
  • Although it is appealing with its extensive template library and quality results compared to many AI writing tools, often you need to make edits.
  • While its language is close to natural, it may not be sufficient to meet creativity needs. Therefore, it is more useful for content marketing rather than drafts requiring high creativity, such as advertising copywriting.

Now let’s look at, one of the Jasper alternatives. Pros and Cons


Pros of

  • offers over 90 templates and free writing tools (like the SEO title generator) in addition to various templates.
  • Similar to Jasper, is also powered by OpenAI.
  • A free plan is available (with a 2000-word limit). Many of’s alternatives don’t offer this.
  • Its paid options are also affordable.
  • You can integrate such as Zapier, HubSpot, Google Docs, and WordPress.
  • If you need short-format content such as advertising campaigns rather than long-format content like blog posts, is quite sufficient.
  • It can generate content with a more engaging and creativity-oriented language.

Cons of

  • It provides better results with your edits, which can result in a slower experience.
  • Creating long-format content with may not save a significant amount of time.
  • Sometimes, you might need to spend extra time editing because it’s obvious that AI created the content.

Jasper vs Which is the best AI copywriting tool?

Now that we’ve looked at the pros and cons of each tool, let’s compare Jasper vs

Content Quality

When it comes to content quality, both Jasper and have their strengths and weaknesses. 

Compared to Jasper’s competitors, its content tends to be more consistent and of higher quality, but’s content can be more engaging.

However, we can say that Jasper is one step ahead in long-format content, and its features support this situation.

Templates and Content Types

Both Jasper and offer a variety of templates for different types of content. 

Nevertheless, among competitors, probably offers the most templates. It offers a wider range, including:

  • Website copy
  • Email marketing
  • Landing pages
  • Social media posts 
  • Product descriptions

Both tools also offer the option to create custom templates.


Jasper and allow you to create your own templates. 

So, if you often find yourself needing a particular kind of content, you can customize a template with both tools to make writing that much easier.


Thanks to its integration with Zapier, can also be integrated with many other applications, such as Slack, WordPress, etc.

Jasper integrates with popular platforms like Grammarly and Google Chrome, making it easy for users to incorporate the generated content into their existing workflows seamlessly. 

Considering that Jasper is preferred for long-format content, like blog posts, such integration options are useful.


Jasper’s pricing plans start at $39 per month for one user, while’s paid plans start with a 5-person plan at $36 per month. 

Additionally, you can use for free with a 2000-word limit. Jasper offers a 7-day free trial.

Which Tool is Right for Your Business?

When it comes to choosing between vs, it ultimately depends on your business’s specific needs and preferences. 

Here are some factors to consider when making your decision:

Content Needs

Evaluate the types of content your business creates. 

  • Do you require regular long-format content such as blog posts or ebooks? 
  • Or do you primarily create short but engaging content like ad campaigns?

If you primarily require long-format content like blog posts or reports, Jasper may be more suitable. 

For a wider range of content formats, including short-form copy for marketing campaigns, might be a better fit.


Consider your budgetary constraints.

  • How many people will be using it? 
  • Is’s free version with a 2000-word limit sufficient for your needs?

Compare the pricing plans of both platforms and assess which one offers the features you need at a price point that aligns with your budget.


Is integration with other tools and platforms important for your workflow? 

Choose the platform that seamlessly integrates with your existing tools and processes.

Trial Period

Take advantage of any free trials or demos offered by both platforms. Test their features, performance, and compatibility with your business needs before making a decision.

Support and Resources

Consider the level of customer support and available resources provided by each platform. 

Access to tutorials, documentation, and customer support can be invaluable in overcoming challenges and maximizing the benefits of the chosen AI tool.

By carefully evaluating these factors, you can make an informed decision that aligns with your business goals and requirements.

Friendly reminder: No matter which tool you choose, keep in mind to check the information when writing with AI tools. Even though they’re advanced, they can still provide inaccurate information.

Final Thoughts

AI copywriting tools like Jasper and can be valuable assets for businesses looking to streamline their content creation process. 

Both tools have their strengths and weaknesses, so it’s important to carefully consider your business’s needs before making a decision.

Ultimately, the best way to determine which tool is right for your business is to test it out for yourself. 

Jasper offers a free trial while offers a free version, so take advantage of those to see which tool works best for you. 

With the help of AI copywriting tools, your business can take its copywriting to the next level.