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Artificial intelligence has been sweeping the news recently, and because users and developers alike claim that AI programs can help them perfect a wide range of processes, marketers are curious. Plenty of professionals in the marketing industry are looking for ways to stand out amid harsh competition and as such, they wonder whether AI can serve as a solution.

In this artificial intelligence guide for marketing, you’ll learn about what AI marketing is, how AI works from a marketing perspective, the potential benefits and challenges to be aware of, tips for developing your own AI marketing strategy, and examples of AI being used in marketing from several big name companies.

What is AI Marketing?

AI marketing is a marketing technique that makes use of artificial intelligence technologies. These programs can simplify marketing efforts by automating certain processes with the help of data collection and analysis as well as an examination of a brand’s audience or the industry’s current trends.

Artificial intelligence in marketing can be incredibly helpful for small businesses and companies with limited resources, marketing budgets, or hiring opportunities. However, AI marketing can also be used alongside an established marketing team in order to enhance the efficacy of each individual’s performance and success.

How Artificial Intelligence Affects Marketing

Depending on the tools marketing teams use, AI stands to affect many aspects of marketing. The various tools and applications available in today’s market can help speed up the creation of written content (like social media posts, blogs, and articles), target ad content more effectively, personalize the customer experience, analyze prices, recommend promotional periods, point out customer and audience trends, and even provide customer support after regular business hours.

A few artificial intelligence marketing examples include:

  • Chatbots for customer service and personalization
  • Automated lead generation, nurturing, and conversion
  • Marketing schedule management
  • Campaign analytics
  • Ad targeting
  • AI-generated blog posts
  • AI upselling efforts (based on customer profiles)
  • SEO strategy development
  • Competitor/market analysis & reporting

Benefits of Artificial Intelligence in Marketing

Marketers who are asking themselves, “How will artificial intelligence support making better marketing decisions,” may not be aware of the true scope of AI applications. So much is possible through artificial intelligence that the possibilities are incredibly diverse. However, there are several general benefits that practically any marketer can expect to notice when implementing AI marketing into their brand’s strategy.

For one, an AI program can collect and analyze customer and audience data and point out patterns of behavior that might go unnoticed by human observers. The reports and insights that AI can provide make it easier to target and segment audiences more accurately, and gauge customer engagement levels more efficiently.

By personalizing a brand’s marketing approach, AI can aid in creating strong customer relationships and long-lasting brand loyalty from customers.

Furthermore, AI can help ensure that a brand’s advertising efforts reach the right individuals. These programs can also automate various types of ad materials like PPC, search engine ads, SEO enhancement, and social media marketing.

Finally, AI can optimize practically any piece of marketing content so that it performs at its greatest capacity. Artificial intelligence can ensure that each published piece of content is accurate, relevant, and available for the right audience to find through a simple search.

Challenges Using Artificial Intelligence in Marketing

Of course, there can hardly be benefits without pitfalls, and knowing how to identify and overcome them will make for a better overall experience in using AI in marketing.

The most common setbacks associated with AI marketing include limited knowledge on the part of the marketing team. While AI’s machine learning is beyond impressive, there’s still a learning curve involved when it comes to perfecting the use of an application. For example, some AI programs can be particular about the way a question or prompt is phrased, and some AI programs are less effective in completing certain tasks than others.

Another issue that marketers face is the quality of the content AI tools produce. In many cases, a human worker can do a better job of creating high-quality content. For this reason, it’s better to use AI as a tool that enhances human performance rather than a replacement for human workers. Quality assurance is a must for any successful business, so understanding that the role of AI is not to take away human creativity is a must in any scenario. Collaboration between humans and machines is how artificial intelligence will change the future of marketing.

Finally, data security and privacy are other key concerns marketers have in regard to AI. Cybersecurity is still an essential component of business success, and fortunately, program developers are already working toward more security protocols to put in place to protect internet users from data leaks and cyber-attacks through AI data collection.

Tips for AI Marketing

Before experimenting with different AI programs, it’s crucial to think about the unique roles of artificial intelligence in digital marketing. Some program types are more suited for specific functions than others, so having a clear goal for artificial intelligence and marketing is a great place to start.

Applications of Artificial Intelligence in Marketing

The four main types of artificial intelligence for marketing include stand-alone machine-learning tools, stand-alone task automation tools, integrated machine-learning tools, and integrated task automation tools.

A stand-alone tool is an isolated program that either marketers or consumers use separately from other components of the brand’s website, social media applications, or other programs. Unlike a stand-alone tool, an integrated tool is one that’s included within the framework of a brand’s website. Most of the time, integrated AI programs are working in the background of a specific webpage without consumers being aware of them.

On top of deciding whether stand-alone or integrated tools are a better fit for a company’s needs, it’s also important to determine whether AI programs should serve to automate tasks or focus on machine learning capabilities.

Functions of Artificial Intelligence-Driven Marketing

AI can be used to either complete or enhance an array of marketing ventures. Regardless of the specific action a marketing team wants to initiate, there’s quite likely an AI tool that can help streamline the process.

Here are a few examples of how artificial intelligence is transforming marketing:

  • AI for SEO: AI-produced SEO strategy outlines, SERP analysis, keyword research, optimization of past content, page titles, meta descriptions, enhanced SEO ranking through quality control with AI powered SEO tools
  • AI for Social Media: Audience research, post and caption generation, publication scheduling, performance analysis, engagement metrics
  • Designing with AI: Infographic creation, e-book cover designs, blog images, branding designs, visuals to enhance website quality
  • AI Blogging: Content briefs, blog outlines, topic pitches, meta descriptions, long-form blog posts
  • AI for Copywriting: Ad creation, snappy headline production, single web pages, landing pages, intriguing subject lines by using AI copywriting tools
  • Email Marketing with AI: Template production, automated replies, subject line suggestions, email analytics, email personalization, compelling sales content

Additionally, take a look at these 7 Mind Blowing AI tools, that can inspire you for your next marketing campaign.

Artificial Intelligence Marketing Use Cases

Many companies and their marketing teams are already using AI to enhance the efficiency of their advertising campaigns. Several artificial intelligence in digital marketing examples illustrate the ways innovative companies have used technology to their advantage.

  • Whole Foods uses AI to allow customers to shop and leave the store without having to stop at the register. Instead, AI programs monitored the shopping experience and processed grocery charges to eliminate long lines and hassles.
  • Imagine Business Development used AI to determine the most appropriate email marketing schedules, which presented them with a 100% boost in conversion rates.
  • Heinz made use of AI-generated art for one of its ad campaigns to promote the idea that even AI has Heinz bottles come to mind when “ketchup” is mentioned.
  • Chase Bank has implemented AI copywriting services into their content production, which helped boost the company’s ad performance.
  • Starbucks has used AI to determine customer preferences and make curated recommendations to visitors.
  • Sephora has chatbots that aim to enhance the experiences customers have by asking qualifying questions and recommending products based on the individual’s unique tastes.
  • Amazon uses AI to add greater personalization features for shoppers. The Amazon Personalize program has been shown to improve the accuracy of product recommendations by 50%, which greatly increases a customer’s odds of making a purchase.

Summary: How AI Changes Modern Marketing?

Artificial intelligence has already changed the way we look at marketing, and as these programs become more advanced, brand-new possibilities will likely develop over time. For now, using AI to enhance your marketing strategy is well worth the time it takes to become familiar with the functions of each program you use. Getting involved in the AI landscape today will likely prepare you for the changes that come in the near future. Not to mention, using AI to your team’s advantage will help you stand out from competitors in your industry that are falling behind on the times.

Exploring the capabilities of AI marketing might be challenging at first, but doing so will prepare you for the future and make the learning curve much easier to master as artificial intelligence applications become more expansive in their functions. There’s no time like the present to harness the power of AI.

AI Marketing Guide: Use Cases, Tips and Tricks for Marketers Who Want to Use the Power of AI Marketing

marketing professional holding globe that represents dynamics of marketing around artificial intelligence

Artificial intelligence has been sweeping the news recently, and because users and developers alike claim that AI programs can help them perfect a wide range of processes, marketers are curious. Plenty of professionals in the marketing industry are looking for ways to stand out amid harsh competition and as such, they wonder whether AI can serve as a solution.

In this artificial intelligence guide for marketing, you’ll learn about what AI marketing is, how AI works from a marketing perspective, the potential benefits and challenges to be aware of, tips for developing your own AI marketing strategy, and examples of AI being used in marketing from several big name companies.

What is AI Marketing?

AI marketing is a marketing technique that makes use of artificial intelligence technologies. These programs can simplify marketing efforts by automating certain processes with the help of data collection and analysis as well as an examination of a brand’s audience or the industry’s current trends.

Artificial intelligence in marketing can be incredibly helpful for small businesses and companies with limited resources, marketing budgets, or hiring opportunities. However, AI marketing can also be used alongside an established marketing team in order to enhance the efficacy of each individual’s performance and success.

How Artificial Intelligence Affects Marketing

Depending on the tools marketing teams use, AI stands to affect many aspects of marketing. The various tools and applications available in today’s market can help speed up the creation of written content (like social media posts, blogs, and articles), target ad content more effectively, personalize the customer experience, analyze prices, recommend promotional periods, point out customer and audience trends, and even provide customer support after regular business hours.

A few artificial intelligence marketing examples include:

  • Chatbots for customer service and personalization
  • Automated lead generation, nurturing, and conversion
  • Marketing schedule management
  • Campaign analytics
  • Ad targeting
  • AI-generated blog posts
  • AI upselling efforts (based on customer profiles)
  • SEO strategy development
  • Competitor/market analysis & reporting

Benefits of Artificial Intelligence in Marketing

Marketers who are asking themselves, “How will artificial intelligence support making better marketing decisions,” may not be aware of the true scope of AI applications. So much is possible through artificial intelligence that the possibilities are incredibly diverse. However, there are several general benefits that practically any marketer can expect to notice when implementing AI marketing into their brand’s strategy.

For one, an AI program can collect and analyze customer and audience data and point out patterns of behavior that might go unnoticed by human observers. The reports and insights that AI can provide make it easier to target and segment audiences more accurately, and gauge customer engagement levels more efficiently.

By personalizing a brand’s marketing approach, AI can aid in creating strong customer relationships and long-lasting brand loyalty from customers.

Furthermore, AI can help ensure that a brand’s advertising efforts reach the right individuals. These programs can also automate various types of ad materials like PPC, search engine ads, SEO enhancement, and social media marketing.

Finally, AI can optimize practically any piece of marketing content so that it performs at its greatest capacity. Artificial intelligence can ensure that each published piece of content is accurate, relevant, and available for the right audience to find through a simple search.

Challenges Using Artificial Intelligence in Marketing

Of course, there can hardly be benefits without pitfalls, and knowing how to identify and overcome them will make for a better overall experience in using AI in marketing.

The most common setbacks associated with AI marketing include limited knowledge on the part of the marketing team. While AI’s machine learning is beyond impressive, there’s still a learning curve involved when it comes to perfecting the use of an application. For example, some AI programs can be particular about the way a question or prompt is phrased, and some AI programs are less effective in completing certain tasks than others.

Another issue that marketers face is the quality of the content AI tools produce. In many cases, a human worker can do a better job of creating high-quality content. For this reason, it’s better to use AI as a tool that enhances human performance rather than a replacement for human workers. Quality assurance is a must for any successful business, so understanding that the role of AI is not to take away human creativity is a must in any scenario. Collaboration between humans and machines is how artificial intelligence will change the future of marketing.

Finally, data security and privacy are other key concerns marketers have in regard to AI. Cybersecurity is still an essential component of business success, and fortunately, program developers are already working toward more security protocols to put in place to protect internet users from data leaks and cyber-attacks through AI data collection.

Tips for AI Marketing

Before experimenting with different AI programs, it’s crucial to think about the unique roles of artificial intelligence in digital marketing. Some program types are more suited for specific functions than others, so having a clear goal for artificial intelligence and marketing is a great place to start.

Applications of Artificial Intelligence in Marketing

The four main types of artificial intelligence for marketing include stand-alone machine-learning tools, stand-alone task automation tools, integrated machine-learning tools, and integrated task automation tools.

A stand-alone tool is an isolated program that either marketers or consumers use separately from other components of the brand’s website, social media applications, or other programs. Unlike a stand-alone tool, an integrated tool is one that’s included within the framework of a brand’s website. Most of the time, integrated AI programs are working in the background of a specific webpage without consumers being aware of them.

On top of deciding whether stand-alone or integrated tools are a better fit for a company’s needs, it’s also important to determine whether AI programs should serve to automate tasks or focus on machine learning capabilities.

Functions of Artificial Intelligence-Driven Marketing

AI can be used to either complete or enhance an array of marketing ventures. Regardless of the specific action a marketing team wants to initiate, there’s quite likely an AI tool that can help streamline the process.

Here are a few examples of how artificial intelligence is transforming marketing:

  • AI for SEO: AI-produced SEO strategy outlines, SERP analysis, keyword research, optimization of past content, page titles, meta descriptions, enhanced SEO ranking through quality control with AI powered SEO tools
  • AI for Social Media: Audience research, post and caption generation, publication scheduling, performance analysis, engagement metrics
  • Designing with AI: Infographic creation, e-book cover designs, blog images, branding designs, visuals to enhance website quality
  • AI Blogging: Content briefs, blog outlines, topic pitches, meta descriptions, long-form blog posts
  • AI for Copywriting: Ad creation, snappy headline production, single web pages, landing pages, intriguing subject lines by using AI copywriting tools
  • Email Marketing with AI: Template production, automated replies, subject line suggestions, email analytics, email personalization, compelling sales content

Additionally, take a look at these 7 Mind Blowing AI tools, that can inspire you for your next marketing campaign.

Artificial Intelligence Marketing Use Cases

Many companies and their marketing teams are already using AI to enhance the efficiency of their advertising campaigns. Several artificial intelligence in digital marketing examples illustrate the ways innovative companies have used technology to their advantage.

  • Whole Foods uses AI to allow customers to shop and leave the store without having to stop at the register. Instead, AI programs monitored the shopping experience and processed grocery charges to eliminate long lines and hassles.
  • Imagine Business Development used AI to determine the most appropriate email marketing schedules, which presented them with a 100% boost in conversion rates.
  • Heinz made use of AI-generated art for one of its ad campaigns to promote the idea that even AI has Heinz bottles come to mind when “ketchup” is mentioned.
  • Chase Bank has implemented AI copywriting services into their content production, which helped boost the company’s ad performance.
  • Starbucks has used AI to determine customer preferences and make curated recommendations to visitors.
  • Sephora has chatbots that aim to enhance the experiences customers have by asking qualifying questions and recommending products based on the individual’s unique tastes.
  • Amazon uses AI to add greater personalization features for shoppers. The Amazon Personalize program has been shown to improve the accuracy of product recommendations by 50%, which greatly increases a customer’s odds of making a purchase.

Summary: How AI Changes Modern Marketing?

Artificial intelligence has already changed the way we look at marketing, and as these programs become more advanced, brand-new possibilities will likely develop over time. For now, using AI to enhance your marketing strategy is well worth the time it takes to become familiar with the functions of each program you use. Getting involved in the AI landscape today will likely prepare you for the changes that come in the near future. Not to mention, using AI to your team’s advantage will help you stand out from competitors in your industry that are falling behind on the times.

Exploring the capabilities of AI marketing might be challenging at first, but doing so will prepare you for the future and make the learning curve much easier to master as artificial intelligence applications become more expansive in their functions. There’s no time like the present to harness the power of AI.

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